Design for Movement: Transforming experiences through human-centered design

Mobility is more than just infrastructure —it’s about experience, access, and connection. At Steer, we believe that great design reshapes how people interact with spaces, services, and transportation networks. Our Design for Movement (DfM) practice is at the forefront of this philosophy, bringing human-centered, innovative solutions that enhance the user experience, make services more seamless, and navigation more intuitive.

Discover Our New Design for Movement Portfolio

We’re excited to introduce our online portfolio dedicated to our Design for Movement practice. This site serves as a hub for insights, case studies, and innovations in mobility design. Explore our latest projects, learn about our approach, and see how we’re enhancing people’s experiences through design.

We invite you to explore our portfolio, connect with our team, and discover how our Design for Movement expertise can benefit your city, organization, or project.

What is Design for Movement? 

Design for Movement is our interdisciplinary approach that blends design, planning, policy, technology, and behavioral insights to deliver comprehensive design programs that work for everyone. It’s about designing wayfinding systems that help people navigate complex spaces, enabling information services that improve access to transportation, and crafting visual information that makes data actionable and easy to understand.

Why It Matters 

Addressing mobility challenges requires more than infrastructure solutions—they demand a human-centered approach. Clear wayfinding, well-designed transit information, and intuitive navigation tools can significantly impact how people move, whether in a city, a national park, a museum, or a major transit hub.

Through Design for Movement, we create systems and delivery tools that, through an enhanced user experience, help break access barriers to transit and make active travel more appealing. By designing with people in mind, we help cities and organizations transform complexity into clarity, ensuring that movement is not just possible but enjoyable and efficient.

How Steer is Leading the Way 

For over two decades, our DfM practice has been pioneering solutions that integrate wayfinding, service design, information visualization, placemaking, geospatial analysis, and more. 

Our work spans:

• Wayfinding & Information Design – Creating signage, maps, and navigation tools that guide people intuitively.
• Service & Placemaking Design – Enhancing how people experience spaces through thoughtful service integration.
• Data Visualization & Cartography – Transforming complex data into clear insights for decision-making.
• Journey Planning & Network Diagrams – Designing digital and physical tools that optimize travel efficiency.

Meet the Team Behind Design for Movement

Juan Rioseco – With over 20 years of experience, Juan has led the design of information systems for cities, transit facilities, campuses, multi-use developments, parks, trails and biking networks. Juan excels at leading multidisciplinary teams towards a cohesive output – articulating user-focused strategies, functional design standards, and delivery plans that meet stakeholders' and clients’ strategic goals.  


Nasrin Veiga – Nasrin is a wayfinding planner with a user-focused approach and a varied background that lends itself to multi-disciplinary working. She manages Steer´s transit, pedestrian and cycling wayfinding projects across the US and Canada.


David Kopulos – David has worked across the entire life cycle of complex design projects. As a project manager, planner, and designer, his ability to understand his clients’ needs and to effectively manage priorities enables David to deliver successful design programs with broad buy-in.