Luis Fernando Garzón Lemos

Luis Fernando is a graphic designer with an MA in Communication Design and an impressive professional track record focused on designing visual solutions for key sectors. In his current role at Steer, he leads projects related to the creation and enhancement of information systems in the fields of transport, tourism, and urban mobility. His experience spans both the public and private sectors, where he has worked on the design and development of visual communication products, ranging from signage systems to interactive solutions for public transport management and urban infrastructure.

Throughout his career, Luis has contributed his expertise to the creation of information systems for users in cities such as Bogotá, Santa Marta, Santiago de Chile, and Panama City, as well as in innovative projects for the private sector in Latin America. Notable projects include his involvement in the creation of tourist orientation systems, information systems for the SITP (Integrated Public Transport System) in Bogotá, the street naming system for the District of Panama, and the implementation of vehicular orientation systems in large developments, for bicycles, and for urban bus systems, including BRT (Bus Rapid Transit) and rural buses.

Luis Fernando has also contributed to the development of technical documents and publications in the field of mobility, including manuals, guides, communication materials, and analysis of survey indicators. His approach combines innovation in design with a deep understanding of urban mobility, delivering effective solutions that improve communication and the user experience.

In summary, he is a professional passionate about strategic design applied to mobility, with a focus on generating positive, measurable impacts through visual solutions that facilitate interaction and access to information in complex urban environments.