Northern Colorado’s First Transportation Management Organization is Now Live

Steer is proud to support the launch of GoNoCo34, the first Transportation Management Organization (TMO) in Northern Colorado. Working alongside the North Front Range Metropolitan Planning Organization (NFRMPO), CDOT, and the GoNoCo34 TMO Board of Directors, we have helped bring this initiative to life—advancing sustainable transportation, reducing congestion, and enhancing regional mobility along the US34 corridor.

Transportation is the largest contributor to greenhouse gas emissions in Colorado, with passenger vehicles being a major source. In response, the state has set ambitious targets to reduce emissions by 90% (compared to 2005 levels) by 2050, and transportation demand management (TDM) strategies are a key tool in achieving this goal. The NFRMPO 2050 Regional Transportation Plan identified the need for a TMO to drive these efforts, and now, with GoNoCo34, Northern Colorado has a dedicated organization to support businesses, commuters, and communities in shifting to more sustainable transportation options.

What is GoNoCo34?

The GoNoCo34 TMO is a collaborative initiative designed to improve mobility, reduce congestion, and promote sustainable transportation options along the US34 corridor. Serving multiple communities across Weld and Larimer Counties, including Evans, Greeley, Loveland, Johnstown, Kersey, Windsor, and Estes Park, the TMO will work with local governments, employers, developers, and advocacy groups to implement programs that make transportation more efficient, accessible, and convenient.

• Expanding carpooling and vanpooling programs
• Increasing access to transit and shared mobility
• Supporting biking and walking initiatives
• Encouraging flexible work arrangements to reduce peak-hour demand
• Providing resources and incentives for businesses to support sustainable commuting

Steer’s Role in the Project

Steer has played a central role in shaping GoNoCo34 by providing strategic guidance, stakeholder engagement, operational planning, and branding support to ensure its success. Our team worked closely with NFRMPO and local partners to:

• Develop an organization structure, including a Board of Directors, bylaws and work plan
• Set up a membership structure and identify grants and other funding sources for long-term sustainability of the TMO
• Create a TMO Marketing Plan to promote sustainable travel options along the corridor to targeted audiences 
• Support the TMO’s ongoing operation and implementation of the Service Plan 

Why This Matters for Northern Colorado

GoNoCo34 is an important step toward reducing congestion, improving air quality, and making daily travel more efficient for residents, employees, and visitors. Beyond these environmental and economic benefits, TMOs help connect people to opportunities, promote equity in transportation, and create healthier communities.

Paul Sizemore, Executive Director, AICP, North Front Range Metropolitan Planning Organization - "GoNoCo34 is a game-changer for the North Front Range, bringing together businesses, communities, and commuters to create smarter, more sustainable transportation solutions along the US34 corridor. By expanding mobility options and reducing congestion, this new TMO will support economic vitality and make our region more connected than ever. We’re excited to see the positive impact GoNoCo34 will have in shaping a more accessible and efficient transportation future."

Jaclynn Streeter, Executive Director, GoNoCo34 & Principal Consultant, Steer - “I'm honored to represent the first TMO in the North Front Range. The North Front Range Metropolitan Planning Organization, along with the US 34 Coalition, envisioned a collaborative regional effort to connect a group of forward-thinking leaders and transportation experts. Together, they aimed to introduce innovative programming and mobility solutions to the rapidly developing US 34 corridor through regional engagement. As a Principal Consultant with Steer, I am humbled to have been selected to help turn this vision into reality, drawing on over eight years of experience in transportation planning and regional outreach.”

Parama Ghosh Roy, Principal Consultant, Steer – “We’ve set up the GoNoCo34 TMO to be a one-stop shop for the US34 corridor’s sustainable transportation needs. The TMO will serve as a central platform for accessing transportation information to support employees, residents and visitors in making informed, sustainable transportation choices. The TMO, under the leadership of the GoNoCo34 TMO Board, will also advocate for sustainable transportation policies, initiatives and funding that benefit the corridor. Our vision is to have the TMO be a community resource that can amplify the community’s sustainable travel needs and inspire mode-shift to more sustainable travel options.”   

What’s Next?

With the TMO now officially launched, the focus will shift to implementing key programs, engaging businesses and residents, and measuring impact. Over the coming months, GoNoCo34 will begin rolling out new commuter programs, partnerships, and incentives to encourage sustainable travel behavior along the US34 corridor.

Steer is excited to see how this initiative evolves and is proud to have played a role in shaping its foundation. We remain committed to helping communities develop innovative mobility solutions and look forward to seeing the long-term impact of GoNoCo34.

Visit GoNoCo for more details.