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8 July 2013

'Smart' Cities - the who's what's where's?

What does your average city-dweller think a ‘smarter moving’ city is?

By Steer

The term ‘smarter moving cities’ has been circulating for a while now but, while we in the world of travel behaviour change can comprehend its meaning, what does your average city-dweller think a ‘smarter moving’ city is?

To help answer this, it’s important to start by understanding what people really want from their cities, or in other words, what they think makes a city ‘smart’.

Steer Davies Gleave recently commissioned a survey through our research partner, Research Now, which unveiled some fascinating insights which we’ve summarised below.

 

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