Designing a cycle ride guide and travel map for Greenwich in London

Steer was commissioned by the Royal Borough of Greenwich, London, to design printed materials to promote cycle safety and the Low Emission Neighbourhood. Our design team created:

• The Greenwich cycle ride guide – an illustrated pocket-sized guide with cycling tips and safety information, and;
• A Local area travel map and information – a folded leaflet of a map showing users low emission travel routes and Greenwich LEN area with an infographic of the LEN highlights on the reverse.

The guide and leaflet complement each other through the shared use of a graphic language. The simple illustrations and infographics highlights important information and makes them visually engaging and exciting.

The guide and leaflet will be handed out at Royal Borough of Greenwich events to promote the initiatives.