Article

Lower speeds, safer roads?

Reducing the number of road users killed and injured in traffic collisions is a key objective for cities.

By Steer

Reducing the number of road users killed and injured in traffic collisions is a key objective for cities. However, while there has generally been success in improving urban road safety, the number of pedestrian and cyclist casualties remains high.

A range of measures can be employed to enhance road safety. New vehicles now routinely include advanced safety features such as reversing sensors, improved road designs have made road environments safer, and progress has been made towards reducing dangerous driver behaviour such as drink driving. However, these measures can only do so much to improve road safety in urban environments.

Bustling cities rely on high volumes of movement, in which different road users interact with each other. Regardless of how safe the road environment is, the inevitability of human error means that collisions will always occur, and these often disproportionately affect pedestrians and cyclists. Could lower vehicle speeds be the answer? It is evident that lower vehicle speeds result in fewer collisions, as there is more time to avoid them and fewer and less severe injuries, as impact speeds are lower.

One way to achieve lower vehicle speeds is to reduce speed limits. This is the path that many cities are considering, and there are now many examples of urban 30km/h (20mph) speed limits. However, implementing a reduced speed limit does not automatically result in lower vehicle speeds.

As part of a recent study, Steer Davies Gleave examined a number of cases from around the world. One emerging theme was the distinction between the schemes accompanied by physical traffic calming measures and those that are not. Schemes that included physical traffic calming measures, such as speed humps, were found to result in more significant reductions in vehicle speeds, with consequent reductions in collisions and casualties, particularly for pedestrians and cyclists. In contrast, while schemes without physical traffic calming measures were cheaper to implement, they tended to achieve smaller reductions in speeds, and hence smaller improvements to road safety

Given limited financial resources, many cities select schemes that do not incur the expense of extensive traffic calming, as this enables a larger geographic area to be covered at a lower cost. The challenge is therefore to find ways to achieve larger reductions in speeds in these cases.

A research study conducted in Bristol1 found that supporting measures aimed at making driving at 30km/h feel ‘normal’ are vital in achieving lower speeds. Some of the suggested measures were:

• Education: Helping people to understand why lower speeds are important and how they can change their driving habits.

• Enlightenment: Developing a broad vision for lower speeds and selling it to win over residents, visitors, employees and employers.

• Engagement: Listening to local concerns, helping communities to change their streets.

• Encouragement: Visual reminders and rewards for keeping to the limit and driving considerately.

• Enforcement: Warnings, sanctions and penalties for breaking the limit or for antisocial driving.

In conclusion, the evidence examined in our study supports the notion that lower vehicle speeds can be an effective tool for improving urban road safety, particularly for pedestrians and cyclists. However, implementing lower speed limits in isolation is not the complete solution – for road safety benefits to be maximised, they must be accompanied by a comprehensive package of supporting measures aimed at changing drivers’ attitudes and behaviours.

Off

Subscribe to our newsletter, The Edit

We are Steer

Yes, you are in the right place. After 40 years, we have changed our name from Steer Davies Gleave to mark our growing international footprint and our expanding portfolio into sectors beyond transport.

Explore our new website to learn more about Steer: who we are, how we work and what our future holds.

Related insights

  • 20 Jun 2025
    Article

    Does the comprehensive spending review offer overlooked opportunities for London?

    Edmund Cassidy
    Associate Director

    New funding offers London boroughs a chance to unlock long-term regeneration.

    Read more

  • 27 Feb 2025
    Article

    Leading on bus regulation reform at the Westminster Energy, Environment & Transport Forum

    Steve Hunter
    Associate Director

    This week Steer’s Head of Bus Regulatory Steve Hunter spoke at Westminster Energy, Environment and Transport Forum’s conference.

    Read more

  • 17 Dec 2024
    Article

    Steer Leads Multi-Consultancy Team on Culture Mile BID’s New Vision for a Connected, Greener Neighbourhood

    By Steer

    The strategy aims to transform the City of London’s Culture Mile into a more connected, accessible, and vibrant cultural neighbourhood.

    Read more

  • 12 Dec 2024
    Article

    Steer analysis offers data-driven, transit-oriented view of green and grey belt potential

    Oliver Russell
    Associate

    Steer has launched an online story map showcasing the potential for sustainable, well-connected green and grey belt development.

    Read more

  • 25 Oct 2024
    Article

    New towns, old ideas: What can we learn from the history of new towns?

    Victoria Rees
    Associate Director

    As the new Labour Government eyes its 1.5 million housebuilding target the obvious question is where will these homes go?

    Read more

  • 18 Jul 2024
    Article

    The King’s Speech: Our key takeaways on planning, transport and the energy transition

    By Steer

    King Charles sets out the new Labour Government’s legislative agenda which intends to ‘take the brakes off Britain’.

    Read more

  • 02 May 2024
    Article

    What can the Local Area Energy Plans learn from two decades of Local Transport Planning

    Serbjeet Kohli
    Director

    Do local authorities hold the key to Net Zero in the UK?

    Read more

  • 26 Apr 2024
    Article

    How can cycling infrastructure be improved in cities around the world? Our consultants give their thoughts

    By Steer

    Last week it was announced that cycling has overtaken car trips as a favoured mode share in central Paris.

    Read more

  • 18 Apr 2024
    Article

    Promoting Sustainability in the Colombian maritime industry

    By Steer

    We spoke to Silvana Giaimo, Director of Corporate Affairs at the Cartagena Port Group, to learn how the company is tackling social,

    Read more

  • 03 Jul 2023
    Article

    The Investability of EV Charging Infrastructure

    Profile image
    Matthew Clark
    Associate Director

    Governments around the World have targeted a hefty expansion in the number of publicly available EV charge-points.

    Read more

  • 15 Jun 2023
    Article

    La Rolita: transforming public transportation in Bogota with gender equity

    By Steer

    Carolina Martínez, CEO of La Rolita, gives an insight into this transformative project offering leadership roles to women.

    Read more

  • 24 Aug 2022
    Article

    Carbon is not a local transport problem

    Simon Statham
    Director

    Simon Statham looks into what needs to be done in order to think differently about transport carbon emissions.

    Read more